Increase sales efficiency by 97% and leads by 600% with D&B Hoovers
Red Global CANVAS, a leading global management consulting firm, sought precise data sources for enhanced prospect insights.
D&B Hoovers allowed them to approach even more suitable and segmented customers, increasing monthly leads generated from 17 to 120 leads per month.
Outcomes
Increased sales efficiency by 97%
Growth of 3x in 2023 vs. 2022
+600% pipeline increase
Company History
Founded in 1980, Red Global CANVAS is a global management consulting firm specialized in ensuring the perfect strategy execution across the client's entire ecosystem.
More than 500 consultants, based in 35 offices, work in more than 75 countries and represent more than 45 different nationalities.
Pain Point
Having a database of 4,000 companies,Red Global CANVAS's sales team spent a lot of time cold-calling to get leads. Furthermore, they faced challenges with an outdated, inconsistent, and difficult to segment prospecting database.
D&B Hoovers' robust filters provide a clearer understanding of a company's current status, indicating whether it's experiencing growth or stability and allowing for the creation of more detailed and well-crafted sales proposals tailored to the company's specific condition.
Gabriel Mondragón
Business Development Manager & Sr. Consultant SC of Red Global CANVAS
With D&B Hoovers, we formulated a strategy to engage prospects and provide them with valuable information. This tool also facilitated our expansion into new markets beyond Mexico and into various sectors, including the railroad transportation industry.
Gabriel Mondragón
Business Development Manager & Sr. Consultant SC of Red Global CANVAS
Solution
Utilizing the advanced segmentation tools on D&B Hoovers', the team at Red Global CANVAS significantly cut down the time spent on lead generation.
The database also enabled them to identify more precise prospects, such as companies undergoing transformation or acquisitions, who are more likely to require Red Global CANVAS's consulting services.
Results
Red Global CANVAS enhanced their sales team's efficiency by 97%, generating over 120 leads monthly, thanks to D&B Hoovers.
This improvement empowered sales reps to develop a deeper understanding of prospects and expansion into new industries like pharmaceuticals and rail transportation. These newly identified expansion opportunities culminated in a 3x increase in sales in 2023 compared to 2022.
Increased sales efficiency by 97%
Growth of 3x in 2023 vs. 2022
+600% pipeline increase
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